CREATING SUSTAINABLE BRAND IMPACTEstablishing a sustainable brand impact not only generates strong associations about the brand but also enables marketers to maintain sustainable growth over time. A brand’s sustainability is its capacity to sustain and grow today without compromising its future growth potential. It is more of a comprehensive phil
BUILDING LONG-TERM SUSTAINABLE BRAND VALUEBuilding a long-lasting brand impact not only generates positive perceptions about the brand but also empowers businesses to pursue sustainable growth in the long term. A brand’s sustainability is its knack to thrive and expand today without undermining its future development potential. It is more of a st
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